Vaseline Total Moisture – Kindergarten Teacher ad
Vaseline has come out with its own personal care product – Vaseline total moisture. The demand for moisturizers is on the rise and there have been several players who are competing for a high market share of this segment. Vaseline now enters this market with an amazing strategy.
On first look, it appears as if Vaseline is trying to combine cleanliness with beauty. And that’s exactly what it achieves. This is mainly because of the brand ambassadors taken in the advertisements. They are not some celebrities. But instead they are the working people who would want their hands to be soft and caring along with being clean. Nurses and Kindergarten teachers. It doesn’t get better then this. By these two examples, Vaseline might cement itself in the personal cleaning segment as far as hand sanitizers are concerned.
Storyboard – Both, the nurse ad as well as the Kindergarten teacher ad targets the care that needs to be given to patients / children and that is why these people have to get the right hand cleaning soap moisturizer which is the Vaseline total moisturizer. In the end Vaseline also invites consumers to share their story which is the trend nowadays.
Wish we see more such ads from this excellent marketer.
Vaseline Total Moisture – Nurse ad
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