Idea once again proves that it can give really good “IDEAS” to social problems being faced by people in day to day life. Idea has given several blockbuster campaigns such as the “Walk and talk” campaign as well as the “Green India” campaign which encourages people as well as the government to use mobiles instead of papers.
Idea once more targets the audience with a social message where a thoroughly busy Husband and wife find it difficult to understand each other. Both have busy lives but the husband does not appreciate the work of his wife and vice versa. Thus Idea cellular network brings forward a simple IDEA to solve this problem – phone exchange.