Its summer time. And its evident that Britannia wants to come out of its hibernation to showcase some of its products. What better way than to take on the competitors most distributed product second to butter – Cheese and Milk.

It is now taken for granted that overthrowing Amul from the butter market would be a really tough task. Hence companies are concentrating on the next best thing where Amul is still a bit slow – Cheese and Milk. The cheese market has been proven to be huge especially in western countries. However, consumption pattern of Indians is still more inclined towards Butter. Furthermore, recently the wellness streak has brought down the sale of both – Butter and Cheese. Thus companies like Britannia which are 2nd in these products would like to be on top through advertising their products. [Read more...]