The best thing about this ad was the brand ambassador and a slightly known face – Ms Delnaaz paul. It is evident from the ad that Dr Salt had a low budget for ad creation. However what the team has managed is to convey the importance of salt and that by cutting down on your salt you can lose weight.

This fact has already received attention in movie’s like ghajini as well as dabangg wherein lead actors salman khan and aamir khan admitted on cutting back salt consumption drastically to increase their mass. Thus educated people who are attempting weight loss would definitely try out Dr Salt – a similar product to sugar free