Where the previous ads of Amul macho really made you smile, this ad goes a bit far. The ad tries to be too funny, but actually it isnt. Although the build up of the ad is good and has humour in it, the end is disappointing. However, it does fit the tagline “Bade aaram se”.
Storyboard – Saif ali khan is probably promoting his own role from his upcoming movie Agent Vinod. He is dressed in an Amul macho and is cross questioning several people for the murder of the owner of the house. Of the four people he questions (including the owners wife) each of them has red liquid on their clothes (meant to be blood) and each of them has some reason for the blood to be there. Finally Saif begins thinking who will give the answer to the mystery. The dead owner then wakes up and points to his wife and says that she had done the murder. Saif ali khan then says the tagline “Bade aaram se”
The previous ads of Amul had been spot on with the positioning and actually showed Saif as a Macho person. However, the word “Macho” does not fit this ad somehow. The brand recall too will be lower then other ads. Although the ad is quite good, still it pales in comparison to other ads by the same company.
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