Reliance mobile has definitely made the right move by roping in the lovely Anushka sharma and the hip Ranvijay singh. Both of them make a lovely couple in this ad and that is exactly why the product shines across and the message is clear.
The ad also gets it spot on by showing the usual squabble going on between a couple. Whether its in the living room or in a cab, they are seen fighting for various reasons which can be solved by the use of Reliance mobile. Best of all, they always leave us smiling at the end of the ad. A sure shot way to make your product more rememberable.
Storyboard – Anushka and Ranvijay are in their home. Ranvijay is trying to get across to his mom to wish her for her birthday. Anushka has forgotten about the birthday. But due to some reason, ranvijay is not able to connect to her mom. Anushka then takes out her Reliance mobile and immediately connects to his mom, wishes her for her birthday and scolds ranvijay on the phone that he forgot his moms birthday. Ranvijay is shown exiting the room trying to explain to his mom. Finally they hug and the ad ends with the tagline “Reliance mobile pe connect at one go”
The ad is shot nicely and executes the message very efficiently. The acting of Anushka and Ranvijay is flawless and the ad will definitely make some roadways for Reliance mobile.
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