Well, if you have Kajol, one of the most loved actresses in Bollywood and a baby (even more lovelier) in one ad, than that ads sure gonna be a hit. Many people after looking this ad will start missing Kajol and will definitely be hooked on to the TV when it comes on screen.
But Kajol is not the only reason this ad works. The concept behind the ad too is lovely.
Storyboard – The baby is playing around and suddenly sees its own shadow and starts following it. This is shown beautifully and is sure to bring a chuckle. Kajol then goes inside to get her camera so that she can capture these moments. When she comes back, the baby has peed and the moment is lost. This is when the voice over takes over and educates the customer. “Your kid is always trying to do something, but the wetness stops him from doing so. Hence stop it by using huggies”. The last scene is the perfect “awwww” moment when the kid sees the shadow of Kajol and gives it a sweet kiss.
The concept of the ad is pretty simple and to the point but this simplicity itself has been shown in the best manner possible. What can be more disturing then a mom spending a perfect moment with her baby and that moment being spoilt. Thats exactly why you need a Huggies.
Especially if that mom is Kajol, i m sure you will buy her whatever she wants
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