Many of you might not be aware of the movie “Winners and Sinners” of Jackie chan and Samo hung. If you have seen that movie, then you will laugh at this re packaged Chingles ad. I mean, where is the originality?
Lets first have a look at Chingles. A chewing gum coming from the DS group which is most prominent for one of the best mouth fresheners in India “Pass Pass”. The DS group wants to expand into further segments of mouth fresheners and hence the introduction of Chingles.
Supposedly, Chingles has been introduced after a year of research and development. Its a chewing gum with two unique variants which are not currently offered in the Indian market – Nimbu and Saunf. Although there are a number of variants in lime, there is none in Nimbu.
About the ad – An exact replica of a scene in winners and sinners albeit with a little twist. A guy provokes a friend to pull the leg of another. The friend tells the other guy that if he eats chingles, he will turn invisible. This guy trusts him, eats chingles, believes that he is invisible and straightaway heads out to a girls bathroom. This is where you are supposed to split in laughs but unfortunately even a smile doesnt come on your face.
To show the complete absence of originality – heres a video clip of the movie from Winners and sinners. Tell you what, you will find the movie clip much more funnier than the ad.
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