They don’t come any better then this. Its been years since i have been in love with BMW’s and no other car has ever filled that place. But this is truly the best product placement i have ever seen in a movie. (Though it still competes with Aston martin’s placement over years in the James bond movies)
Both the BMW concept car as well as the movie Mission impossible 4 are highly awaited. Thus it is but natural that BMW is trying to get returns from the hype. It has placed itself in one of the most anticipated hollywood sequels ever. Branding is all about association and this association with Tom cruise, one of the leading hollywood actors will pay dividends.
The cars which have been featured in the movie are the I6, I8 and the 6 series of BMW. Knowing BMW over the years, i am also sure that the car will be showcased as beautifully as possible and the functions too would be technologically advanced (rather super advanced) There would surely be a car chase or two. Just cant wait to see the movie.
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