May 20, 2013

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Micromax shows attitude with its CAN NOW ad

May 8, 2013 by Leave a Comment

Attitude is derived from confidence. And we can be rest assured that Micromax is oozing confidence now after giving a tough competition to Samsung in the Smartphone segment. Micromax has grabbed a lot of eyeballs with its Superfone canvas series. Although Samsung has a product quality far better than micromax, the features being offered by Micromax at such a low price are absolute value for money. Thus Micromax is steadily stealing away market share from Samsung.

The best part is that Micromax feels confident enough to take on the giant. Where Samsung is advertising schemes and ZERO EMI offers to attract customers, Micromax is selling its mobile phones just on face value. Below is the ad by Samsung which offers ZERO EMI.

The USP of the ad is that i dont need to listen to audio to understand the ad. The text is clear enough and sends a LOUD message. To the advertising guys at Micromax –  We get you, and we will remember you.

SAMSUNG EMI AD

Filed Under: Mobile ads Tagged With: , , , , , ,

Mobile Exchange for a better life – Idea

April 16, 2013 by Leave a Comment

Idea once again proves that it can give really good “IDEAS” to social problems being faced by people in day to day life. Idea has given several blockbuster campaigns such as the “Walk and talk” campaign as well as the “Green India” campaign which encourages people as well as the government to use mobiles instead of papers.

Idea once more targets the audience with a social message where a thoroughly busy Husband and wife find it difficult to understand each other. Both have busy lives but the husband does not appreciate the work of his wife and vice versa. Thus Idea cellular network brings forward a simple IDEA to solve this problem – phone exchange.

[Read more...]

Filed Under: Telecom advertising Tagged With: , , , , , ,

Honda ropes in Akshay Kumar to make your dreams true

June 11, 2012 by 1 Comment

Its amazing to hear that Honda Motorcycle and Scooter India has roped in Akshay kumar for a whopping 50 Crores for 5 years. However, my personal opinion is that the brand association does not fit too much. I mean a Pulsar or a CBR can have Akshay Kumar. But not Honda Yuva. [Read more...]

Filed Under: Automobile commercials Tagged With: , , , , , ,

Mercedes Benz Commercial – Your faithful car

June 10, 2012 by Leave a Comment

A truly touching commercial from the Mercedez Benz team targets two birds with one stone. On one side it shows that it is loyal to its owners, and on the other side it also says with confidence that it has been around much more than any of competitors. The message of the ad is clear – Mercedes is a car you can rely on for ages and for generations to come.

Because, just like you are faithful to your car, Mercedes is faithful to you.

Filed Under: Automobile commercials, Touching Ads Tagged With: , , , ,

Chingles copies the Winners and sinners

June 7, 2012 by Leave a Comment

Many of you might not be aware of the movie “Winners and Sinners” of Jackie chan and Samo hung. If you have seen that movie, then you will laugh at this re packaged Chingles ad. I mean, where is the originality?

Lets first have a look at Chingles. A chewing gum coming from the DS group which is most prominent for one of the best mouth fresheners in India “Pass Pass”. The DS group wants to expand into further segments of mouth fresheners and hence the introduction of Chingles. [Read more...]

Filed Under: FMCG Commercials Tagged With: , , , , ,

Britannia brings happiness for the young and old

June 6, 2012 by 1 Comment

Its summer time. And its evident that Britannia wants to come out of its hibernation to showcase some of its products. What better way than to take on the competitors most distributed product second to butter – Cheese and Milk.

It is now taken for granted that overthrowing Amul from the butter market would be a really tough task. Hence companies are concentrating on the next best thing where Amul is still a bit slow – Cheese and Milk. The cheese market has been proven to be huge especially in western countries. However, consumption pattern of Indians is still more inclined towards Butter. Furthermore, recently the wellness streak has brought down the sale of both – Butter and Cheese. Thus companies like Britannia which are 2nd in these products would like to be on top through advertising their products. [Read more...]

Filed Under: FMCG Commercials Tagged With: , , , , , , ,

Intel Ultrabook becomes the new fashion

June 5, 2012 by Leave a Comment

Intel brings you the new ultrabook series which is sure to take on the MacBook Air market. The intel ultrabook is super slim in the make and has features which will make bulky laptops a thing of the past. This is the exact communications being given by the Intel ultrabook through all the different media that it is using.

Interestingly, Intel is now planning to launch at least 35 different variants of the Ultrabook. The ad shot by them is superb although it does not focus much on the product. On the other hand, the amount of emphasis given on the sleek model makes sure that people who like flexibility will think of Intel ultrabook. Intel being a household name will attract many more eyeballs as compared to Apple. The distribution of Intel is also stronger which will further help Intel in making its ultrabook series a hit.

The sad part – Will have to throw my laptop away soon coz i really wanna get my hands on an ultrabook.

Filed Under: TV Commercials Tagged With: , , , ,

Glucon D – A mature ad with kids

June 5, 2012 by Leave a Comment

The moment you start watching the ad, it brings a smile to the face. Seeing such an old and sad song from the mouth of kids really tickles your funny bone. The kids want to go out and play cricket. But because of the heat they are not able to head out. Thus they are very sad and are singing such a sad song. The answer – Glucon D. And the result – Happy kids icon smile Glucon D A mature ad with kids

Filed Under: TV Commercials Tagged With: , , , ,

Max new york life insurance – The honest vs the devil

May 9, 2012 by Leave a Comment

One of the key competition factors in the insurance business is the trust on the brand. The reason LIC has been working so well is because over a period of time it has developed a very high brand equity where Insurance is concerned. The backing up by the government also helps in creating brand equity for LIC. However, Max new york life insurance now seems to have realised that besides brand equity, another thing which can attract customers is TRUST. And that is exactly the value which Max new york is targeting. [Read more...]

Filed Under: TV Commercials Tagged With: , , , , ,

Tanishq shows its price advantage to attract the middle class

April 22, 2012 by

Tanishq comes out with a beautiful ad to target the middle class who always have a pricing phobia towards diamonds. Lets face it. Traditionally diamonds and platinum have been at the peak of the purchase pattern. I mean, if you find a guy who doesnt fear buying 10 diamonds, you know you have just met a millionaire. Thats the kind of perception people have towards diamonds. [Read more...]

Filed Under: TV Commercials Tagged With: , , , ,
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