Attitude is derived from confidence. And we can be rest assured that Micromax is oozing confidence now after giving a tough competition to Samsung in the Smartphone segment. Micromax has grabbed a lot of eyeballs with its Superfone canvas series. Although Samsung has a product quality far better than micromax, the features being offered by Micromax at such a low price are absolute value for money. Thus Micromax is steadily stealing away market share from Samsung.
The best part is that Micromax feels confident enough to take on the giant. Where Samsung is advertising schemes and ZERO EMI offers to attract customers, Micromax is selling its mobile phones just on face value. Below is the ad by Samsung which offers ZERO EMI.
The USP of the ad is that i dont need to listen to audio to understand the ad. The text is clear enough and sends a LOUD message. To the advertising guys at Micromax – We get you, and we will remember you.
SAMSUNG EMI AD