Advertising in India - Indian TV ads, commercials, print and creative ads

Max new york life insurance – The honest vs the devil

May 9, 2012 By Hitesh Bhasin Leave a Comment

One of the key competition factors in the insurance business is the trust on the brand. The reason LIC has been working so well is because over a period of time it has developed a very high brand equity where Insurance is concerned. The backing up by the government also helps in creating brand equity for LIC. However, Max new york life insurance now seems to have realised that besides brand equity, another thing which can attract customers is TRUST. And that is exactly the value which Max new york is targeting. [Read More...]

Tanishq shows its price advantage to attract the middle class

April 22, 2012 By Hitesh Bhasin

Tanishq comes out with a beautiful ad to target the middle class who always have a pricing phobia towards diamonds. Lets face it. Traditionally diamonds and platinum have been at the peak of the purchase pattern. I mean, if you find a guy who doesnt fear buying 10 diamonds, you know you have just met a millionaire. Thats the kind of perception people have towards diamonds. [Read More...]

The BMW Concept car – Mission impossible ghost protocol

December 14, 2011 By Hitesh Bhasin

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They don’t come any better then this. Its been years since i have been in love with BMW’s and no other car has ever filled that place. But this is truly the best product placement i have ever seen in a movie. (Though it still competes with Aston martin’s placement over years in the James bond movies)

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Vaseline total moisture combines cleanliness and care

December 14, 2011 By Hitesh Bhasin

Vaseline Total Moisture – Kindergarten Teacher ad

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Vaseline has come out with its own personal care product – Vaseline total moisture. The demand for moisturizers is on the rise and there have been several players who are competing for a high market share of this segment. Vaseline now enters this market with an amazing strategy.

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